More than 60,000 visitors will come to NZ for the Rugby World Cup. Many will extend their trips - make sure they visit your business!
The Tournament starts in Auckland and the business-end of RWC 2011 takes place here. Visitors will naturally gravitate towards Auckland, including domestic fans who will want to follow the All Blacks all the way to the Final. This is an enormous opportunity for hospitality, entertainment, tourism and retail businesses in Waitakere.
Know your potential customers
To make the most of the visitor influx around RWC 2011 make sure that you understand - and can therefore more meet - the needs and expectations of visitors. If you haven’t already done so download the RWC 2011 Business Opportunities Guide and read the section on ‘Who’s coming’. It includes a profile of visitors expected for the Tournament.
Waitakere's ‘Fan Zone’ is at The Trusts Stadium. This will become a focal point for visitors and residents, featuring live acts, music, big screen displays of the matches, and with food and beverages on offer.
Find out more:
Visit www.auckland2011.com/business for details of any tenders
for the Fan Zones.
The Fan Zones will create a ripple effect for adjacent businesses or those who can station themselves on routes with high pedestrian traffic. Outside of Waitakere, the two two largest Fan Zones in Auckland will be adjacent to North Harbour Stadium and on Queen’s Wharf.
