Rugby World Cup 2011 is a declared event under the Major Events Management Act 2007. This has implications for all business related to RWC 2011.

The Major Events Management Act is designed to prevent major event organizers and sponsors from being undermined by unauthorised commercial exploitation.

The Act prohibits representations that suggest persons, brands, goods, or services have an association with a major event when they do not. It contains provisions that prohibit ambush marketing, ticket scalping and unauthorised association with words and emblems.

Protect your business by making sure you are up with the play on what you can and cannot do surrounding Rugby World Cup 2011 by downloading the Guide to the Major Events Management Act.

Download: Guide to the Major Events Management Act (opens a 4MB PDF)