PROBLEM: I run Skylark Tours, a small company offering escorted tours. How do we make sure our advertising reaches its intended market? We are running a tour to the Norfolk Island Country Music Festival. How can we make sure country music fans see our ads?
Daily Business News
Aim adverts to hit audience bullseye
Consumer Watchdog: Festive buying at home
The ritual of Christmas shopping could be gone in as little as 10 years as the internet's grip on consumers tightens. Even the concept of unwrapping presents could be at risk with gift vouchers, once considered thoughtless, now topping wish lists.
NZ climbs up mobile internet rankings
Greater market competition and availability of cheaper smartphones has helped push New Zealand up mobile broadband rankings, says an analyst.
Wineries unite to crack US market
Five wineries have joined forces to target the United States market, with plans for exports to hit nearly one million bottles within five years.
Hopes high for better Christmas
Early December is a nerve-racking time for retailers as they prepare for crucial holiday season trading.
Auckland pushes 11pc rebound in building consents
New Zealand building consents bounced back last month, signalling a flurry of new construction intentions in Auckland's residential property market.
RWC reluctance sparks house listing surge
An 18 per cent surge in new house sales listings in November from October indicates sellers were reluctant to place their houses on the market during the Rugby World Cup, and that the 'active summer season' has begun, realestate.co.nz says.
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